No, really. I know Disney Park tickets already cost a lot, but hear me out: It used to be that when people talked about Disney Parks they used words like “magical,” and “amazing.” Since the parks reopened from the Covid shutdowns, I’m hearing a lot more words like, “elitist,” and “money-grubbing.” Not too appealing. In fact, some people are saying they are through with the Disney Parks. How did it get this way so quickly? Well, that’s always complicated, but the last straw seems to be massive crowds combined with the cost of the Disney Parks’ new Genie+ and Lightning Lane system, especially the pay-per-ride options.

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The Problem:

Here’s an example of how the current system could play out: Like most people, you have to save up to go to Disney. You finally arrive, all excited to start your day, but the lines are ridiculously long. Like on everything. Two hours for Space Mountain. 3 hours for Slinky Dog Dash. And as you stand in line, literally hundreds of people are going past you in a fast moving line. Why? They paid extra. A lot more. You already paid thousands of dollars for this trip, and now that you’re here, it’s not enough. You either cough up hundreds or even thousands of dollars more for this extra service which is glitchy and has you glued to your phone all day, or your trip is a colossal disappointment for your whole family.

A Solution

Now, here’s where my suggestion comes in. What if your Disney Park ticket cost twice as much, but there were half as many people there? Worth it? I actually think so. Sure it would take you longer to save up, but you would know that a great experience was a sure thing. You’d know you weren’t going to be treated like a second-class guest. You probably wouldn’t need to go for as many days either because you’d be able to ride everything you want much more quickly. You could be spontaneous and put your phone away because you wouldn’t need the silly cut-in-line system that I think we all instinctively know is unfair now that it’s a paid system.

Of course Disney could make all this happen without raising prices. They act as though they’re at the mercy of all these guests that show up at the gate every day. I mean, what are they supposed to do? But they have a reservation system now. They could just limit the number of guests who come in every day. That actually did that when they first reopened. The guests who went at that time had the amazing and magical experience everyone is always hoping for.

The reason Disney doesn’t do this all the time is obvious. They lost billions in park revenues during the shutdowns. They’re doing their best to earn it all back, even at the cost of damaging their brand reputation. Here’s where my suggestion comes in. Higher prices but fewer guests would still earn them plenty of money. In fact, if your 6-day vacation of anger and disappointment was replaced by a 3 day magical spree where you didn’t feel you were being nickel-and-dimed at every turn, I’m guessing you’d actually spend more each day on food and treats and souvenirs. I’m also guessing there would be no shortage of people eager to pay the higher price for a better experience.

Some Final Thoughts on Disney Park Ticket Costs

Now, my proposal of twice as expensive for half as many guests was just for illustration. They probably shouldn’t do exactly that or change it all at once. There would also be issues to solve like how to give Annual Passholders access to enough reservations. However, I really do think higher prices with lower crowds is the only sustainable direction for Disney to go. It would actually be a lot more like the Disney Cruise Line. Those vacations are very expensive. We can’t afford to do them nearly as often as we’d like, but when we do save up and go, they are always awesome. We know for sure that we’ll have seats waiting for us at dinner, and we’ll get to enjoy the entertainment. There are a few lines and crowds here and there, but mostly it’s just running around and having fun. We spend a lot of money for a guaranteed good time, and so we always feel we’ve gotten our money’s worth.

Higher ticket costs but smaller crowds would be a lot more fair to everyone, particularly for the people who really have to budget and save for their Disney vacations. If they’re going to save for years and make sacrifices to afford the trip, then it sure as heck better be awesome when they get there.

What do you think? Would paying more for a better experience be worth it? Please be sure to scroll down to leave a question or comment below.

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